Configurators for complex products
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The more explanation a product needs, the more valuable a configurator becomes: it guides prospects step by step through variants, options and prices – turning a complex enquiry into a qualified one. For SMEs, industrial companies and B2B manufacturers we build configurators that fit the product, the processes and the existing system landscape.
Whether as an extension of an existing TYPO3 website or as a standalone PHP application – we build the solution around your product, not the other way round.
If your website already runs on TYPO3, we integrate the configurator as an extension directly into the CMS. You maintain content, variants and texts editorially in the familiar backend – multilingual and across all country domains. The configurator stays part of your website, with consistent design, shared maintenance and full control over the content. We have worked with TYPO3 since 2004.
Where special logic, high performance or a connection to ERP, PIM or inventory systems is required, we build the configurator as a standalone PHP application. It can be embedded into almost any existing website – regardless of the CMS in use – and tailored precisely to your data structures and interfaces.
For Fendt Caravan we implemented a caravan configurator as a TYPO3 extension – prospects assemble their desired model with floor plan, equipment and options. A good example of how an explanation-intensive product becomes an interactive, sales-driving tool.
We are an owner-led web agency south of Munich with more than 20 years of experience and TYPO3 expertise since 2004. We work mainly remotely with clients across the DACH region and internationally; on-site meetings are possible by arrangement. For us, configurators are not off-the-shelf products but custom development – tailored to your product and your processes.
A product configurator guides prospects online through the variants, options and prices of an explanation-intensive product and turns this into a concrete, qualified enquiry or quote. It relieves your sales team and reduces follow-up questions.
If your website already runs on TYPO3, an extension is usually the best choice because maintenance and design stay integrated. For special logic or a connection to ERP/PIM systems independent of the CMS, a custom PHP solution is more suitable. We recommend the right route after a short analysis.
Yes. We connect configurators to ERP, PIM or inventory systems via interfaces so that product data, prices and availability come from a single source.
Yes. On request, the configurator produces a quote or data-sheet PDF at the end and hands the enquiry directly to your CRM or sales team.
Yes. We build configurators multilingual and responsive – in line with our international setup with country domains for the DACH region, Italy and Sweden.
